Rebel Revival (rebelliously known as UNF!CK SF) was born out of love for San Francisco — and frustration with watching it unravel. This isn’t just merch; it’s a statement. A commitment. A call to action.

We believe rebellion isn’t about tearing down — it’s about rebuilding. Every tee, cap, sticker, or mug carries a piece of SF’s grit, resilience, and stubborn beauty. It’s for the people who refuse to give up on their city, their neighborhoods, their community.

Rebel Revival is the movement. UNF!CK SF is the battle cry — unapologetic, unfiltered, and unmistakably ours.

This is revival gear for everyday rebels. Wear it loud. Rep it proud. Whether you’re in the Mission, the Tenderloin, the Fillmore, or beyond — you’re part of something bigger.

Rebellion as commitment. Unity as revival. Simply SF.